Guang Jing Yeo is an ex-P&G media analyst & Strategist for Asia. Seated in a position to observe the millions spent within East/Southeast Asia, I got a chance to observe media trends and habits that impact the world of content creation. I founded a podcast production house after, 1 Up Media, based in Singapore where we primarily served TV networks. Embarrassingly our best podcast is on True Crime. When I’m not working, I sleep where I eat and consume an unhealthy amount of podcasts.